Price Comparison Sites in Turkey: The 5 That Matter

This guide is about the price comparison sites that matter in Turkey: which platforms shoppers actually use, what each one is good for, and, if you sell online, where your products need to appear.

Price comparison sites sit between a shopper and a purchase. For consumers they are the fastest way to find the same product cheaper. For e-commerce businesses they are a distribution channel, and being absent from the one your category lives on means losing the sale before anyone reaches your site. Turkey has a handful of platforms that dominate, each with a different strength.

Google Shopping

Google Shopping is built into Google itself, available in Turkish and integrated directly into search results. Products from online retailers appear alongside ordinary results, so shoppers compare prices without visiting a comparison site at all.

Because it links straight to the retailer, it removes the step of visiting several sites to find the best offer.

• Supports multiple languages and regions, including a Turkish version aimed at local shoppers.
• Shoppers can filter and sort by price, seller and customer rating. Integration with Google Ads lets retailers reach specific segments.
• Its depth of integration with Google search is what sets it apart, raising visibility for retailers and convenience for shoppers.
• Retailers advertise through Google Ads. There is no premium subscription for shoppers; the service is free.
• Available as a web service inside the Google Search app.
• Covers a broad range of categories, from electronics to fashion.

Cimri

Cimri is a Turkish comparison site with an unusually wide catalogue, listing products from electronics to fashion and homeware.

Shoppers can compare prices across stores, open product details and find the best offers. It also shows price history and trend analysis, which makes it useful for deciding whether to buy now or wait.

• Aimed at Turkish shoppers looking for competitive prices across the retail market.
• Filter by price, seller and rating, view price history, and compare specifications of similar products. There is also a section for trending deals and seasonal offers.
• The price history tracking is what regular users value most, alongside detailed comparisons of similar products.
• Retailers can advertise for more visibility. There is no premium tier for shoppers.
• Available as a standalone app on iOS and Android.
• Covers electronics, homeware, clothing and more.

Akakçe

Akakçe is the best known general-purpose comparison platform in Turkey, aggregating prices from dozens of retailers for the same product.

Its breadth is the draw: shoppers get the lowest available price alongside product specifications, which helps when the decision is between similar models rather than the same one.

• Aimed at Turkish shoppers comparing technology and consumer products.
• Aggregates prices across retailers and tracks price history, so you can judge whether a price is likely to fall.
• Its retailer coverage is the widest of the Turkish platforms, which is why it is usually the first stop for a general product search.
• Retailers pay for visibility; the service is free for shoppers.
• Available on iOS and Android.
• Strongest in electronics, but the catalogue extends well beyond it.

Epey

Epey specialises in smartphones, laptops, tablets and other consumer electronics, and is the go-to for detailed technical research in Turkey.

Rather than leading with price, Epey leads with specifications, putting devices side by side so buyers can see exactly what differs between two models.

• Aimed at Turkish technology buyers who want to make an informed choice rather than simply the cheapest one.
• Side-by-side specification comparison, launch dates, user ratings and price filters on the same screen.
• The depth of its specification data is what sets it apart from the general-purpose platforms.
• Manufacturers and retailers can advertise; there is no paid tier for users.
• Available as a mobile-friendly website.
• Focused on consumer electronics.

En Uygun

En Uygun compares travel rather than retail: flights, coaches, hotels and car hire, all on one screen.

It pulls scattered travel prices into a single search, and flexible date views show when the same route is cheaper.

• Aimed at Turkish travellers booking flights, coaches, hotels or car hire.
• Filter by airline, departure time, number of connections, baggage allowance and price, with a flexible date calendar and price alerts.
• What sets it apart is covering four separate parts of a trip in one comparison flow, so the whole cost can be planned in one place.
• Airlines, coach operators and hotels can pay for visibility. There is no paid tier for travellers.
• Available on iOS and Android, with booking and ticket management in the app.
• Travel categories, with travel insurance alongside them.

If You Sell Beyond Turkey

The same pattern repeats in other markets, and if you export or run stores in more than one country these are the equivalents worth knowing.

• Idealo covers Germany and much of Europe across electronics, homeware, fashion and travel.
• PriceRunner serves Sweden, Denmark and the United Kingdom.
• Prisjakt is the Norwegian platform, strong in electronics and gaming.
• Buscapé is the Brazilian equivalent, focused on consumer technology.
• Heureka is the leading platform in Czechia and several Central European markets.
• Smartprix serves India across electronics, appliances and gadgets.

Each works the same way as the Turkish platforms: a feed of your catalogue, a commission or advertising model, and visibility that depends on how complete and accurate your product data is.

What This Means If You Sell Online

Being listed is not the same as being competitive. Product feeds have to be accurate and current, titles have to match how people search, and prices have to stand up next to the retailer beside you. Getting that right is an ongoing job rather than a one-off integration, and it is usually the difference between a comparison site sending traffic and sending nothing.