Best Times to Post on Social Media

Best Posting Hours for Instagram

First of all, we can say that when we produce any content, of course we want to see a quick return. Interaction and viewership numbers can open the doors to many professions in our age, as well as motivating content producers to produce more content.

One of the questions everyone asks here is the social media sharing hours. When we evaluate the issue on the basis of the days of the week, it is possible to say a different time range for each day because the school or working hours and free time of the users change during the week. The same strategies do not work for Instagram sharing hours on a Saturday and sharing hours on a Tuesday.

What Does the Instagram Algorithm Say About Instagram Posting Hours?

Take a look at the settings of all your social media accounts, not just Instagram. You will see that many of them already offer you suggestions on your engagement hours. If your account is not a business account, you'll be able to see more analytics if you change it to a business account.

How Can I Determine the Best Posting Time?

First of all, what is the target audience of your account and what age range of users do we want to target more? What time do they go to school, do they look at their phones on the bus, what is the first thing they do as soon as they get out of school, do people who go to work look at social media before they get out of bed? In the first step, we can start thinking by asking questions like these and putting ourselves in the shoes of our target audience.

What Time Should I Post?

From the moment you start thinking like your target audience, you will actually have a few hour alternatives more or less determined in your mind. Remember, it will take time to test this analysis first and then decide on the hours that are right for you. Because making a clear Instagram post time decision with a single weekly or monthly data may be a decision that can be made with insufficient data. Try alternatives for each day that you have taken note of by changing the posting time alternatives at least once every three weeks.

Data Collection and Analysis

Periodically check which of your sharing hours are working. Take note of which stories and content you shared on which day and at which time received more engagement. Keep posting at the same time for a few weeks. If you start to see an increase in numbers after a certain point, then you are in the right place.

Optimization

Over time, your target audience may change and you may start producing content in different styles. In this case, your target audience may start to differentiate and you may need to change your post times. Different content means different target audiences. In this case, you can first check your analysis and interaction hours suggestions offered by the social media sharing platforms themselves, and if you cannot access this data, you can determine the weekday and weekend Instagram sharing hours that will be suitable for your new target audience with a strategy as above.

Posting Pattern and Frequency

We see that each of the social media platforms has a different status. For example, for Instagram, we often have the insight that it is cooler and a place where only the most beautiful photos can be shared, while TikTok, on the contrary, is a place where we can upload content naturally, as it is, without much effort, even without thinking too much.

Using Instagram like TikTok or using TikTok like Instagram would be the wrong choice for engagement-oriented content producers. It would be more effective to set content sharing hours and content sharing frequency in accordance with the unique texture of each medium.

How Many Posts Should I Post Per Day on Instagram?

You can try to post at least 1 reels and story a day on Instagram. Your post frequency can be every 2-3 days, but you should never skip the reels side. Whether you want the reels to stay on the grid or not depends entirely on your aesthetic perception, you can make the decision here, but when you first share the reels, you can choose to keep them on the grid and make them fall on everyone's timeline more. You can also remove the reels from the grid immediately after the first few days are very important in terms of engagement.

How many posts should I share on TikTok per day?

The more the better. A minimum of 3 content that you will post at different times a day is definitely very important. In addition, it is even more important to integrate and use TikTok's other features in your account.

You can post stories, you can make sure that the stories you post are different from the ones you share on Instagram, so that loyal users who want to see you can follow you on both platforms without thinking that “he shares the same thing anyway”. Stepping into the world of TikTok is also very important in the use of social media, which is valuable for many business models.

Conclusion

Of course, there may be a common time of day when the vast majority of target audiences use Instagram. Although there is data that can be generalized in this way, optimizations specific to your own account and your follower profile, which has always come together specifically for you, will bring you closer to the interaction you target much faster than the general hours.

1. What are the best times to post on Instagram?

The best times to post on Instagram typically vary by audience and industry, but general trends suggest that weekdays, particularly Wednesday at 11 AM and Friday between 10 AM and 11 AM, tend to yield higher engagement rates. It's essential to analyze your specific audience's activity using Instagram Insights for more tailored results.

2. When is the optimal time to post on TikTok?

For TikTok, studies indicate that posting during off-peak hours can be beneficial. The best times are usually between 6 PM and 10 PM on weekdays, with a peak on Thursday around 7 PM. However, like any social media platform, it's crucial to consider your audience's habits and experiment with posting times.

3. How can I determine the best posting times for my social media accounts?

To determine the best posting times for your social media accounts, utilize analytics tools provided by each platform, such as Facebook Insights or Instagram Analytics. These tools help you track when your audience is most active and engaged, allowing you to optimize your posting schedule accordingly.

4. Do the best posting times differ for various social media platforms?

Yes, the best posting times do differ across social media platforms. For instance, while Instagram may see higher engagement during lunch hours and early evenings, platforms like Twitter may perform better during weekday mornings. Understanding the unique characteristics of each platform is essential for maximizing engagement.

5. Should I adjust my posting schedule based on my audience's location?

Absolutely! If your audience is spread across different time zones, it's important to adjust your posting schedule accordingly. Consider scheduling posts at times that align with peak engagement hours in your target audience's primary locations to ensure maximum visibility and interaction on your social media channels